top of page

SKILLS & CERTIFICATIONS

Discover the skills I have developed to earn your trust and meet your expectations 

What to expect...

Marketing Without the Gimmicks

Many organizations feel frustrated with marketers who overpromise, rely on intrusive tactics, or hide behind buzzwords. My approach is different: I focus on clarity, data, and strategies that build measurable, lasting impact.

​

  • No Intrusive Ads → I design campaigns that engage your audience, never disrupt them.

  • No Misleading Claims → Every strategy is grounded in research and performance data.

  • No Privacy Concerns → I prioritize transparency and respect for your audience’s trust.

  • No Wasted Effort → Every project is tailored to your goals and your community.

​

When you work with me, you can expect marketing that is professional, ethical, and effective, without shortcuts, tricks, or wasted time.

Albert Capistran

My Mission

Our Vision...

My mission is to provide transparent, data-driven marketing strategies that respect your time, your goals, and your audience; free of gimmicks, false promises, or intrusive tactics.

I am equally committed to building authentic connections that strengthen communities, where marketing feels honest, human, and impactful; never manipulative, always meaningful.

Leaves_edited.png

Professional Skills

Proficiencies to build your business.

Image by Teemu Paananen

Marketing Strategy & Analytics

​

  • Developed data-driven marketing campaigns using Google Analytics 4 (GA4) to track performance and optimize ROI.

  • Expertise in Meta Ads Manager for targeted ad campaigns that grow audiences and convert leads.

  • Skilled in SEO keyword strategy through tool like Google Trends and Semrush.

  • Ability to design and present campaign performance dashboards for leadership decision-making.

Image by Bart Zimny

Digital Marketing & Branding

​

  • Built and managed websites through Wix, WordPress, and Unbounce with a focus on clean UX design.

  • Experienced in social media growth strategies — grew Vitality’s Facebook page by 3K+ followers in under 8 months.

  • Copywriting -  brand storytelling (English & Spanish) that connects with diverse audiences.

  • Proficient in email marketing automation using HubSpot and Mailchimp

Image by Liubov Ilchuk

Community & Event Marketing

​

  • Designed and executed marketing campaigns for Non-Profit  events, including sponsorships, hotel partnerships, and themed branding.

  • Created institutional campaigns at UTRGV (Ring Ceremony, Marching Band recruitment, Parking/Resource pages) tailored to students and community.

  • Skilled in partnership development and sponsorship negotiation that strengthen community events.

Plant

Operations & Leadership

​

  • Directed marketing operations at Vitality Family Medical Group, blending patient acquisition strategies with daily business management.

  • Experienced in team coordination, guiding designers, copywriters, and partners to align on strategy.

  • Passionate about ethical, transparent marketing; no gimmicks, no dark patterns, just honest growth.

  • Bilingual communicator (English & Spanish) able to connect across cultures.

Certifications

  • Develop AI-Powered Prototypes in Google AI Studio - Google​

  • Intro to ML: Language Processing - Google

  • ​Responsible AI: Applying AI Principles with Google Cloud - Google

  •  Website Modernization with Generative AI on Google Cloud - Google

  • Certificate in Content Marketing - UTRGV

  • Profit Mastery - SBDC

Leaves_edited.png
bottom of page