By Albert Capistran The Soundtrack of a Vaquero  project is was a creative exploration of how AI can connect culture, music, and identity . This micro-campaign imagined a collaboration between Spotify and UTRGV , using AI-generated playlists and visuals to capture the rhythm of student life in the Rio Grande Valley. From morning coffee playlists to study-session beats, each piece of content reflected the energy, pride, and diversity that make the Vaquero experience unique. Th