by Albert Capistran I n a world where flavor meets culture, Cheetos Flamin’ Hot Dill Pickle takes center stage as more than a snack; it’s a mood, a movement, and a slice of Rio Grande Valley life. This micro-campaign  uses AI-generated storytelling to reimagine how a beloved brand lives in everyday moments; from kitchen counters to campus desks, from shared laughs to bold fashion. By blending technology, humor, and cultural flavor, we explore how a national favorite becomes l

by Albert Capistran This data-driven strategy showcases how UTRGV can tailor health and wellness content across major social platforms to reach diverse student audiences. Grounded in current engagement statistics, it highlights platform strengths, audience behavior, and creative tactics that position UTRGV as a leader in promoting academic success through digital wellness storytelling. Platform-specific strategies for Instagram, Facebook, and YouTube Data-driven insights on e

By Albert Capistran The Soundtrack of a Vaquero  project is was a creative exploration of how AI can connect culture, music, and identity . This micro-campaign imagined a collaboration between Spotify and UTRGV , using AI-generated playlists and visuals to capture the rhythm of student life in the Rio Grande Valley. From morning coffee playlists to study-session beats, each piece of content reflected the energy, pride, and diversity that make the Vaquero experience unique. Th

By Albert Capistran VidaLink began as more than just a concept but an inspiration project born from my work in healthcare marketing and community outreach. The goal: to create a nonprofit brand that connects families in the Rio Grande Valley to the care and resources they deserve. Through an intentional branding process, I developed VidaLink’s identity to reflect connection, trust, and vitality ; values that define the heart of our region. Every color, message, and visual ele

Enhancing Trust in South Texas Health System A comprehensive marketing and PR strategy to enhance community trust through compassionate care, transparent communication, and patient-centered service excellence while utilizing the lates AI tools for research and strategic planning. Click here to view full report: