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The Soundtrack of a Vaquero: Where Culture Meets Creativity
- J Capistran
- Nov 6
- 1 min read
By Albert Capistran
The Soundtrack of a Vaquero project is was a creative exploration of how AI can connect culture, music, and identity. This micro-campaign imagined a collaboration between Spotify and UTRGV, using AI-generated playlists and visuals to capture the rhythm of student life in the Rio Grande Valley.
From morning coffee playlists to study-session beats, each piece of content reflected the energy, pride, and diversity that make the Vaquero experience unique. Through this campaign, I wanted to show how AI can amplify storytelling, transforming data and emotion into something that feels personal and deeply local.
At its core, Soundtrack of a Vaquero celebrates what happens when technology listens and turns the heart of the RGV into music.
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