By Albert Capistran VidaLink began as more than just a concept but an inspiration project born from my work in healthcare marketing and community outreach. The goal: to create a nonprofit brand that connects families in the Rio Grande Valley to the care and resources they deserve. Through an intentional branding process, I developed VidaLink’s identity to reflect connection, trust, and vitality ; values that define the heart of our region. Every color, message, and visual ele