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VidaLink: Connecting Health, Heart, and Innovation in the Rio Grande Valley with AI insights and data-driven marketing
- J Capistran
- Nov 6
- 1 min read
By Albert Capistran
VidaLink began as more than just a concept but an inspiration project born from my work in healthcare marketing and community outreach. The goal: to create a nonprofit brand that connects families in the Rio Grande Valley to the care and resources they deserve.
Through an intentional branding process, I developed VidaLink’s identity to reflect connection, trust, and vitality; values that define the heart of our region. Every color, message, and visual element was designed to feel human, hopeful, and rooted in local culture.
This project uses AI insights and data-driven marketing to help families in the Valley easily navigate care options, discover local wellness resources, and build lasting trust with their providers.
VidaLink represents the next step in what I believe healthcare communication should be; technology-driven, community-centered, and deeply personal.
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