Social Media Content: Healthy Students Equal Success

by Albert Capistran

This data-driven strategy showcases how UTRGV can tailor health and wellness content across major social platforms to reach diverse student audiences. Grounded in current engagement statistics, it highlights platform strengths, audience behavior, and creative tactics that position UTRGV as a leader in promoting academic success through digital wellness storytelling.

• Platform-specific strategies for Instagram, Facebook, and YouTube

• Data-driven insights on engagement and audience behavior

• Creative content recommendations to boost visibility and connection

• Practical applications for promoting student health and academic success

• Evidence-based tactics aligned with UTRGV’s digital wellness goals

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Social Media Content Healthy Students Equal Success - by Albert Capistran.pdf

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